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How to Create Discount Coupons in WooCommerce
WooCommerce & E-Commerce Tutorials
How to Create Discount Coupons in WooCommerce (Step-by-Step Guide)
WooCommerce makes it easy to offer discount coupons to boost sales, reward customers, run seasonal promotions, and increase conversions. This beginner-friendly guide walks you through creating percentage discounts, fixed cart discounts, product-based coupons, usage limits, expiry dates, and more.
1
What Are WooCommerce Coupons?
Understanding discounts, promotions, and offers in WooCommerce.
Coupons in WooCommerce can be used to offer:
- Percentage discounts (ex: 10% OFF)
- Fixed amount discounts (ex: ₹200 OFF)
- Product-level discounts
- Cart-based discounts (minimum amount required)
- Free shipping coupons
- BOGO / conditional discounts (via plugins)
Coupons are one of the most powerful tools for improving sales and customer retention.
2
How to Create a Coupon in WooCommerce
The complete step-by-step process.
Follow these simple steps:
- Go to WordPress Dashboard → Marketing → Coupons
- Click Add Coupon
- Enter a coupon code (ex:
NEW10,WELCOME50) - Add a short description (optional)
- Configure coupon data (discount type, amount, restrictions)
- Click Publish
Your coupon is now live!
3
Coupon Types in WooCommerce
Choose the type of discount you want to offer.
1. Percentage Discount
Example: 10% OFF the cart subtotal.
2. Fixed Cart Discount
Example: ₹200 OFF the total order.
3. Fixed Product Discount
Example: ₹50 OFF per selected product.
4. Free Shipping Coupon
Use this to offer free shipping but ensure your shipping zone allows it.
4
Configuring Coupon Settings
Apply conditions, limits, and restrictions based on your needs.
1. General Settings
- Discount type (percentage, fixed product, fixed cart)
- Coupon amount
- Allow free shipping
- Expiry date
2. Usage Restrictions
- Minimum spend
- Maximum spend
- Individual use only
- Exclude sale items
- Include/exclude specific products
- Include/exclude specific categories
- Restrict to specific email addresses
3. Usage Limits
- Limit number of times the coupon can be used
- Limit usage per user
5
Best Practices for High-Converting Coupons
Boost sales and engagement with strategic usage.
- Use short, memorable coupon codes (WELCOME10, SAVE20)
- Offer seasonal discounts (Diwali, New Year, Black Friday)
- Create urgency with expiry dates
- Promote coupons on banners, popups, and WhatsApp
- Send coupons to abandoned-cart customers
- Use first-order discounts to increase conversions
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