How to Sell Website Maintenance & Earn Monthly
WordPress Agency & Client Work
How to Sell Website Maintenance & Earn Monthly
One-time website projects are great for cash flow, but real business stability comes from monthly retainers. Website maintenance is the easiest way to turn every client into predictable income — without working full time. In this guide, you’ll learn how to package, sell, and deliver maintenance services that generate recurring revenue.
1
Why Maintenance Is Easy to Sell
Websites are not one-time projects.
Clients think a website is “finished” at launch — but you know it requires updates, backups, security, speed checks, and small fixes every month. Maintenance is like insurance: low monthly cost, high peace of mind.
Why clients buy:
- they don’t want website downtime
- they don’t know how to manage plugins
- they fear hacking and data loss
- they don’t want to hire a developer each time
- they want a trusted expert for support
This creates a clean, ongoing relationship.
2
What to Include in Your Maintenance Package
Package the essentials — avoid custom work.
A maintenance plan must be simple, repeatable, and predictable. Don’t include design work or unlimited revisions. Focus on stability and safety.
Core inclusions:
- weekly plugin updates
- security monitoring
- daily/weekly backups
- speed checks and fixes
- uptime monitoring
- 1–2 support requests per month
This keeps your time low and value high.
3
Simple Maintenance Packages You Can Sell
Copy, customize, and sell.
Use a three-tier model — it removes negotiation and gives clients options.
Starter Plan
- ₹2,500/month (India)
- $39/month (Global)
- Monthly updates
- Backups + monitoring
- 1 support task
Growth Plan
- ₹4,500/month (India)
- $79/month (Global)
- Weekly updates
- Speed optimization
- Reporting
- 2 support tasks
Premium Plan
- ₹9,000/month (India)
- $149/month (Global)
- Daily security checks
- Premium plugins
- Analytics report
- Priority support
Most clients choose the middle option.
4
How to Sell Maintenance Easily
Don’t pitch — embed it in your process.
The biggest mistake is selling maintenance after the website is finished. Instead, position it as part of the growth plan from day one.
Use this script during the project:
“After launch, you’ll need someone to manage updates, backups, security, and small fixes. We have a monthly plan that covers everything, so you don’t need to worry about technical issues.”
Plant the seed early — not at the last minute.
5
Close the Retainer During Final Delivery
This is the perfect moment to convert.
When you deliver the project, the client is happy, grateful, and more open to protection and support.
Use this closing:
“Your website is ready. To keep it fast, secure, and updated, we’ll activate the monthly maintenance plan. It covers everything and gives you dedicated support.”
Make it a natural continuation — not a new sale.
6
Set Boundaries to Protect Your Time
Maintenance is not unlimited work.
Define what’s not included. This keeps monthly work light.
Not included:
- new pages
- rebranding
- big redesigns
- custom development
- marketing campaigns
- SEO services
If they need extra work, you upsell a separate package.
7
Use a Simple Delivery System
Consistency matters more than complexity.
You don’t need fancy tools. Just create a weekly checklist and follow it.
Weekly checklist:
- update plugins
- take backup
- test homepage
- scan for malware
- check contact form
- test mobile view
Done every week in 5–10 minutes.
Sell Maintenance With Confidence
Maintenance is the easiest recurring service. Use 35 ready-made websites to deliver clean, optimized projects and turn every client into monthly income without extra effort.
