A minimal layout removes unnecessary visuals, text, and distractions. In 2025, clean UI with generous spacing is preferred over cluttered designs.

Key principles:

• Use whitespace to guide focus
• Limit each screen to 1 primary action
• Avoid excessive animations
• Use consistent margins, padding & grid structure

Minimalism is not empty — it’s strategic clarity.

Design your website layout for mobile screens first and scale up to desktops.

Mobile-first layout rules:

• Use a single-column layout
• Sticky mobile header for quick navigation
• Larger tap target sizes (44px+) for buttons
• Font size 15–17px minimum for readability
• Vertical content blocks with logical flow

A mobile-optimized layout directly improves SEO and Core Web Vitals.

In 2025, websites avoid complex or creative navigation patterns. Familiarity improves usability.

Best practices:

• Top navigation bar with 5–7 main items
• Sticky header for quick access
• Mobile menu with clear categories
• Use breadcrumbs for blog & product pages
• Use mega menus for large catalogs

Simple navigation reduces bounce rate by 30–40%.

A strong visual hierarchy uses size, spacing, colors, and contrast to prioritize content.

Hierarchy elements:

• H1 → Page title
• H2 → Section headers
• H3/H4 → Sub-content
• Buttons → High contrast & clear CTA text
• Spacing → Larger for important blocks

This helps users scan content quickly and effectively.

A proper grid layout improves alignment, spacing, and professional appearance.

Grid rules:

• Use 12-column grid for desktops
• 6-column grid for tablets
• 1-column structure for mobile
• Maintain consistent gutter spacing
• Align elements for symmetry

Modern page builders like Elementor and Figma support grid-based design intuitively.

The top section is prime real estate. Use it wisely.

Above-the-fold must include:

• Clear headline
• Short sub-headline (benefit-driven)
• Main CTA (Call to Action)
• Supporting image/illustration

This determines whether a visitor continues or exits.

Recommended font sizes:

• Body Text: 16–18px
• H2 Headings: 28–32px
• H1: 36–48px (hero section)
• Menu: 15–17px

Font style rules:

• Avoid too many typefaces
• Use variable fonts when possible
• High contrast for readability
• Ensure proper line height (1.4–1.8)

Heavy elements like sliders, GIFs, and large hero videos slow down your design.

High-performance layout choices:

• Replace sliders with simple hero sections
• Use WebP images
• Lazy load images & videos
• Use lightweight icons
• Replace GIFs with Lottie animations

A fast website = better user experience + higher conversions.

CTA best practices:

• Use high-contrast buttons
• Keep CTA text action-focused
• Place buttons at logical breaks
• Use sticky CTA on mobile
• Do not overuse buttons

Each page should have one primary CTA and supportive secondary CTAs.