How to Plan Content for Client Websites
WordPress Agency & Client Work
How to Plan Content for Client Websites
Good design is nothing without good content. Most websites look confusing because the content has no structure, no direction, and no goal. A simple content planning framework helps you extract the right information from clients, build conversion-focused pages, and make websites that look premium — even without custom design.
1
Why Content Matters More Than Design
Content is the message — design is the wrapper.
When someone visits a website, they don’t care which font you used. They care about whether the business solves their problem. Great content creates trust, clarity, and action.
Bad content creates:
- confusion
- empty pages
- no CTA
- no storytelling
- slow decision-making
Good content turns the website into a sales tool.
2
Collect Content Using a Smart Intake Form
Stop asking for text on WhatsApp.
Never ask clients to “send the content”. They don’t know what to write. Give them a structured form that collects every line you need for every page.
Homepage intake:
- brand tagline
- what the business does
- top 3 services
- top 3 benefits
- client testimonials
- call to action (WhatsApp, form, call)
This creates ready blocks for your layout.
3
Use a Proven Homepage Structure
Don’t reinvent the layout — use a framework.
Your homepage must answer three questions within 3 seconds:
The 3-second questions:
- What is this business?
- Who is it for?
- Why should I care?
Then, follow a fixed structure:
Homepage layout (framework):
- Hero section (main value)
- Benefits section
- Services with short text
- Why choose us
- Testimonials
- Call to action
This works for any business category.
Use Ready Homepage Layouts
Get 35 industry-ready websites with proven page flow. Just replace text and images, and you have a conversion-focused homepage ready in minutes.
4
Plan the About Page Like a Story
Make it about the customer, not the founder.
Most About pages are a copy of someone else’s text. Instead, write it like a simple story:
Story format:
- problem in the market
- why the business exists
- how it solves the problem
- what makes it different
- trust signals (experience, team)
Readers connect through stories.
5
Plan the Services Page to Sell, Not List
Show benefits, not features.
Don’t just write service names. Explain how each service creates value for the customer.
Service block format:
- service name
- 2-line description
- 3 benefits
- CTA
This moves the reader to action.
6
Collect Proof Early in the Process
Proof builds trust faster than design.
Even one good testimonial increases conversion. Collect proof as early as possible.
Proof ideas:
- client reviews
- before-after results
- logos of clients
- case studies
- photos of work
Trust makes content powerful.
7
End With a Clear CTA on Every Page
Don’t leave the reader without direction.
Every page must have a clear call-to-action — ideally the same one, repeated.
Examples:
- WhatsApp → “Chat with us”
- Form → “Get a quote”
- Call → “Talk to an expert”
This makes the whole site one conversion funnel.
Plan Content Like a Pro
Good content creates premium websites, even without custom design. Use a simple framework, collect content smartly, and plug into ready templates to deliver fast and impress clients.
