When someone types something into Google — that phrase is a keyword.

Examples:

• “best phones under 20000”
• “how to lose weight fast”
• “wordpress speed optimization”
• “how to start a YouTube channel”

Your goal is to find keywords your audience is searching for — and write articles that answer those searches better than competitors.

1. Short-tail Keywords (Broad)

Example: “weight loss”, “SEO”, “gaming laptop”

High search volume, but very competitive.

2. Long-tail Keywords (Specific)

Example: “best weight loss diet for beginners”, “seo tips for bloggers”

Lower competition, easier to rank → perfect for beginners.

3. Question Keywords

Example: “how to speed up wordpress site”

Great for traffic and featured snippets.

4. Buying Intent Keywords

Example: “best hosting for wordpress”, “top cameras for vlogging”

High earning potential.

Free Tools:

• Google Keyword Planner
• Google Trends
• AnswerThePublic
• Ubersuggest (limited free)
• Keyword Surfer Chrome Extension

Premium Tools:

• Ahrefs
• SEMrush
• KWFinder
• Surfer SEO

You only need one — not all.

The easiest keywords to rank are:

✔ Long-tail keywords
✔ Question keywords
✔ Low competition keywords
✔ Keywords your competitors rank for
✔ “People Also Ask” keywords

Example long-tail keywords:

• “best protein powder for beginners”
• “how to fix slow wordpress admin panel”
• “budget home gym setup india”
• “how to reduce bounce rate on blog”

Longer keywords = easier rankings + faster traffic.

Ask these questions:

• Are the top results big authority websites?
• Do small blogs appear on page 1?
• Are the articles old or outdated?
• Is the content low quality?
• Is the keyword dominated by eCommerce sites?

If smaller blogs rank → it’s a great keyword.

If big brands dominate → skip it.

Four types of search intent:

• Informational — user wants knowledge
• Commercial — user compares options
• Transactional — user wants to buy
• Navigational — user searches for a website

Always match your article to what the user expects.

Ideal keyword metrics for beginners:

• Volume: 100 – 5,000 searches/month
• Difficulty: Low or Medium
• CPC: Higher CPC = better monetization

A keyword with low difficulty but steady volume is perfect.

Organize your keywords under categories.

Example for Fitness Blog:

• Weight Loss
• Home Workouts
• Diet Plans
• Supplements
• Motivation

This helps you plan your content calendar smoothly.

A “perfect keyword” should:

• Be easy to rank
• Have good search volume
• Match search intent
• Fit your niche
• Have monetization potential

Pick the top 10–20 keywords and start publishing content.