Schema markup is a JSON-LD code snippet added to your website to help search engines understand content formats.

Examples of schema types:

• Article Schema
• FAQ Schema
• How-To Schema
• Product Schema
• Service Schema
• Recipe Schema
• Local Business Schema
• Event Schema
• Breadcrumb Schema
• Organization Schema

Schema improves CTR and boosts SEO by enabling rich results on Google.

• Precise customization beyond plugin limits
• Better structured data for unique websites
• No plugin dependency or conflicts
• Improved accuracy for Google Rich Results
• Essential for developers & advanced users
• Add Schema to pages where plugins cannot detect content

Manual schema gives you 100% freedom and control.

You can insert schema using:

Method 1 — Insert into Theme Header

Go to Appearance → Theme File Editor → header.php (not recommended unless using child theme).

Method 2 — Insert via Code Snippet Plugin

• WPCode
• Code Snippets

Method 3 — Insert Directly Into Elementor Page

• Edit page with Elementor
• Add HTML Widget
• Paste JSON-LD

Method 4 — Insert via Rank Math Custom Schema

Rank Math → Schema Generator → Custom Schema → Add JSON-LD.

{
"@context": "https://schema.org",
"@type": "Article",
"headline": "How to Add Schema Markup Manually",
"datePublished": "2025-01-01",
"dateModified": "2025-01-01",
"author": {
  "@type": "Person",
  "name": "Your Name"
},
"publisher": {
  "@type": "Organization",
  "name": "Your Website Name",
  "logo": {
    "@type": "ImageObject",
    "url": "https://example.com/logo.png"
  }
},
"image": "https://example.com/article-cover.jpg"
}

Customize each value based on your article.

{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
  {
    "@type": "Question",
    "name": "What is Schema Markup?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Schema markup is structured data that helps search engines understand your content."
    }
  },
  {
    "@type": "Question",
    "name": "How do you add schema manually?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "You can add schema manually using JSON-LD via theme files, code snippets, or HTML blocks."
    }
  }
]
}

Add unlimited Q&A pairs for more SERP space.

{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to Add Schema Markup Manually",
"step": [
  {
    "@type": "HowToStep",
    "name": "Create Schema Code",
    "text": "Prepare the JSON-LD structured data for your content."
  },
  {
    "@type": "HowToStep",
    "name": "Add to WordPress",
    "text": "Paste the JSON-LD code inside a code snippet, theme file, or HTML widget."
  }
]
}

Helps your guide appear with rich visual steps on Google.

{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Your Business Name",
"address": {
  "@type": "PostalAddress",
  "streetAddress": "Address",
  "addressLocality": "City",
  "postalCode": "000000",
  "addressRegion": "State",
  "addressCountry": "IN"
},
"telephone": "+91-9000000000",
"openingHours": "Mo-Sa 09:00-18:00",
"image": "https://example.com/image.jpg",
"url": "https://yourwebsite.com"
}

This schema strengthens Google Maps visibility.

{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Product Name",
"image": "https://example.com/image.jpg",
"description": "Short description of the product.",
"sku": "PROD-01",
"brand": {
  "@type": "Brand",
  "name": "Brand Name"
},
"offers": {
  "@type": "Offer",
  "priceCurrency": "INR",
  "price": "999",
  "availability": "http://schema.org/InStock",
  "url": "https://example.com/product"
}
}

Add ratings, reviews, and price fields for richer results.

Use Google’s tools:

• Rich Results Test
• Schema Markup Validator
• Search Console → Enhancements

Fix errors before going live to ensure rich result eligibility.

1. Missing Field Errors

Add required fields like name, description, image.

2. Wrong Data Types

Ensure you use correct Schema.org structure.

3. Duplicate Schema

Disable automatic schema from plugins when adding manual version.

4. Script Not Recognized

Ensure the tag is:

<script type="application/ld+json">...</script>